A Century of Trust, Excellence & Integrity
A Century of Trust, Excellence & Integrity
A Century of Trust, Excellence & Integrity
Visual Identity and Centenary Unit for Union Public Service Commission
Visual Identity and Centenary Unit for Union Public Service Commission
Visual Identity and Centenary Unit for Union Public Service Commission
About
About
About
The project explores the design of a visual identity and centenary unit for the Union Public Service Commission as it marks the completion of 100 years of service to the nation. Rooted in the core values of trust, excellence, and integrity, the identity system reflects the institution’s legacy of merit-based governance while addressing the need for a contemporary and cohesive visual language.
The project explores the design of a visual identity and centenary unit for the Union Public Service Commission as it marks the completion of 100 years of service to the nation. Rooted in the core values of trust, excellence, and integrity, the identity system reflects the institution’s legacy of merit-based governance while addressing the need for a contemporary and cohesive visual language.
The project explores the design of a visual identity and centenary unit for the Union Public Service Commission as it marks the completion of 100 years of service to the nation. Rooted in the core values of trust, excellence, and integrity, the identity system reflects the institution’s legacy of merit-based governance while addressing the need for a contemporary and cohesive visual language.
Logo of UPSC
Logo of UPSC
Logo of UPSC
The UPSC logo embodies the Commission’s role as a guardian of trust, merit, and nation-building. Its circular form represents continuity, unity, and the unbroken cycle of service upheld for a century. At the centre sits the national emblem, symbolising authority and integrity, supported by a custom wordmark that also serves as the secondary mark. Surrounding it is a wreath of banyan leaves drawn from the banyan tree, a symbol of wisdom, stability, and resilience reflecting UPSC’s role in nurturing leadership. Anchoring the design, a ribbon inscribed with “संघ लोक सेवा आयोग” reinforces the institution’s purpose and enduring commitment to public service.
The UPSC logo embodies the Commission’s role as a guardian of trust, merit, and nation-building. Its circular form represents continuity, unity, and the unbroken cycle of service upheld for a century. At the centre sits the national emblem, symbolising authority and integrity, supported by a custom wordmark that also serves as the secondary mark. Surrounding it is a wreath of banyan leaves drawn from the banyan tree, a symbol of wisdom, stability, and resilience reflecting UPSC’s role in nurturing leadership. Anchoring the design, a ribbon inscribed with “संघ लोक सेवा आयोग” reinforces the institution’s purpose and enduring commitment to public service.
The UPSC logo embodies the Commission’s role as a guardian of trust, merit, and nation-building. Its circular form represents continuity, unity, and the unbroken cycle of service upheld for a century. At the centre sits the national emblem, symbolising authority and integrity, supported by a custom wordmark that also serves as the secondary mark. Surrounding it is a wreath of banyan leaves drawn from the banyan tree, a symbol of wisdom, stability, and resilience reflecting UPSC’s role in nurturing leadership. Anchoring the design, a ribbon inscribed with “संघ लोक सेवा आयोग” reinforces the institution’s purpose and enduring commitment to public service.
UPSC Centenary Unit
UPSC Centenary Unit
UPSC Centenary Unit
The UPSC centenary unit celebrates a century of integrity, excellence, and trust in public service. The classic numeral 100 reflects the Commission’s enduring legacy, while the laurel wreath symbolizes merit and achievement. Inspired by the Indian tricolor, the flowing form connects the identity to national pride, reinforcing UPSC’s role as a pillar of credibility and service to the nation.
The UPSC centenary unit celebrates a century of integrity, excellence, and trust in public service. The classic numeral 100 reflects the Commission’s enduring legacy, while the laurel wreath symbolizes merit and achievement. Inspired by the Indian tricolor, the flowing form connects the identity to national pride, reinforcing UPSC’s role as a pillar of credibility and service to the nation.
The UPSC centenary unit celebrates a century of integrity, excellence, and trust in public service. The classic numeral 100 reflects the Commission’s enduring legacy, while the laurel wreath symbolizes merit and achievement. Inspired by the Indian tricolor, the flowing form connects the identity to national pride, reinforcing UPSC’s role as a pillar of credibility and service to the nation.
Motion Design
Motion Design
Motion Design
Entrusted with designing the motion for the new UPSC logo and the centenary unit, created for their official identity reveal at the launch of the Commission’s centenary celebrations on 1 October 2025 , an event that kicked off a year of initiatives celebrating 100 years of merit, service, and transformation in public administration.
Entrusted with designing the motion for the new UPSC logo and the centenary unit, created for their official identity reveal at the launch of the Commission’s centenary celebrations on 1 October 2025 , an event that kicked off a year of initiatives celebrating 100 years of merit, service, and transformation in public administration.
Entrusted with designing the motion for the new UPSC logo and the centenary unit, created for their official identity reveal at the launch of the Commission’s centenary celebrations on 1 October 2025 , an event that kicked off a year of initiatives celebrating 100 years of merit, service, and transformation in public administration.
Team
Team
Team
Creative Director: Ramneek Kaur Majithia
Project Coordinator : Trilok Raj Chauhan
Team: Gautham Soorya, Nadakkal Bhadran, Shaun Simon, Vedanshi Borana, Ansh Singh
Creative Director: Ramneek Kaur Majithia
Project Coordinator : Trilok Raj Chauhan
Team: Gautham Soorya, Nadakkal Bhadran, Shaun Simon, Vedanshi Borana, Ansh Singh
Creative Director: Ramneek Kaur Majithia
Project Coordinator : Trilok Raj Chauhan
Team: Gautham Soorya, Nadakkal Bhadran, Shaun Simon, Vedanshi Borana, Ansh Singh