Parivar Suraksha Yatra
Parivar Suraksha Yatra
Parivar Suraksha Yatra
A Public Awareness Campaign on Road Safety Education
A Public Awareness Campaign on Road Safety Education
A Public Awareness Campaign on Road Safety Education
About
About
About
Family Safety Drive – Parivar Suraksha Yatra is a road safety campaign promoting responsible two-wheeler riding by addressing risks like not wearing helmets, overspeeding, mobile use, drunk driving, and overcrowding. It aims to create emotional awareness about how “adjusting” for convenience can cost lives.
In India, nearly half of all road accidents involve two-wheelers, making riders among the most vulnerable road users. The lack of awareness and disregard for basic safety measures such as wearing helmets, following speed limits, and avoiding overcrowding have led to a rising number of severe injuries and fatalities.
Family Safety Drive – Parivar Suraksha Yatra is a road safety campaign promoting responsible two-wheeler riding by addressing risks like not wearing helmets, overspeeding, mobile use, drunk driving, and overcrowding. It aims to create emotional awareness about how “adjusting” for convenience can cost lives.
In India, nearly half of all road accidents involve two-wheelers, making riders among the most vulnerable road users. The lack of awareness and disregard for basic safety measures such as wearing helmets, following speed limits, and avoiding overcrowding have led to a rising number of severe injuries and fatalities.
Family Safety Drive – Parivar Suraksha Yatra is a road safety campaign promoting responsible two-wheeler riding by addressing risks like not wearing helmets, overspeeding, mobile use, drunk driving, and overcrowding. It aims to create emotional awareness about how “adjusting” for convenience can cost lives.
In India, nearly half of all road accidents involve two-wheelers, making riders among the most vulnerable road users. The lack of awareness and disregard for basic safety measures such as wearing helmets, following speed limits, and avoiding overcrowding have led to a rising number of severe injuries and fatalities.
Campaign Strategy
Campaign Strategy
Campaign Strategy
The campaign features a relatable Indian family—a father, mother, and child—who face risky situations while riding a two-wheeler due to ignoring safety rules. Through their experiences and mistakes, the audience learns important road safety practices in a realistic and emotionally engaging way.
The campaign features a relatable Indian family—a father, mother, and child—who face risky situations while riding a two-wheeler due to ignoring safety rules. Through their experiences and mistakes, the audience learns important road safety practices in a realistic and emotionally engaging way.
The campaign features a relatable Indian family—a father, mother, and child—who face risky situations while riding a two-wheeler due to ignoring safety rules. Through their experiences and mistakes, the audience learns important road safety practices in a realistic and emotionally engaging way.
Campaign Identity
Campaign Identity
Campaign Identity
The logo represents the side profile of two people riding a two-wheeler, symbolizing family safety and shared responsibility on the road. Designed for the Parivar Suraksha Yatra (Family Safety Drive) campaign, the identity is presented bilingually to ensure wider public reach. The use of simple shapes and clearly defined forms makes the logo easily recognizable and memorable, reinforcing the campaign’s message of road safety across diverse audiences.
The logo represents the side profile of two people riding a two-wheeler, symbolizing family safety and shared responsibility on the road. Designed for the Parivar Suraksha Yatra (Family Safety Drive) campaign, the identity is presented bilingually to ensure wider public reach. The use of simple shapes and clearly defined forms makes the logo easily recognizable and memorable, reinforcing the campaign’s message of road safety across diverse audiences.
The logo represents the side profile of two people riding a two-wheeler, symbolizing family safety and shared responsibility on the road. Designed for the Parivar Suraksha Yatra (Family Safety Drive) campaign, the identity is presented bilingually to ensure wider public reach. The use of simple shapes and clearly defined forms makes the logo easily recognizable and memorable, reinforcing the campaign’s message of road safety across diverse audiences.
Colour of Campaign
Colour of Campaign
Colour of Campaign
The campaign uses primary colours—red, yellow, and blue—to create a vibrant and eye-catching visual language. These bold colours support the campaign’s humorous tone, intentionally contrasting with the seriousness of road safety. This contradiction helps the message stand out, making it more approachable and memorable, and leaving a lasting impact on the public.
The campaign uses primary colours—red, yellow, and blue—to create a vibrant and eye-catching visual language. These bold colours support the campaign’s humorous tone, intentionally contrasting with the seriousness of road safety. This contradiction helps the message stand out, making it more approachable and memorable, and leaving a lasting impact on the public.
The campaign uses primary colours—red, yellow, and blue—to create a vibrant and eye-catching visual language. These bold colours support the campaign’s humorous tone, intentionally contrasting with the seriousness of road safety. This contradiction helps the message stand out, making it more approachable and memorable, and leaving a lasting impact on the public.
Campaign Collaterals
Campaign Collaterals
Campaign Collaterals
The campaign collaterals comprised a series of posters, banners, and billboards addressing multiple aspects of two-wheeler road safety—such as overspeeding, overcrowding, mobile phone usage, and drunk driving. Family-based characters were used to communicate these messages in a humorous and relatable manner, making the subject approachable while reinforcing its seriousness.
The campaign collaterals comprised a series of posters, banners, and billboards addressing multiple aspects of two-wheeler road safety—such as overspeeding, overcrowding, mobile phone usage, and drunk driving. Family-based characters were used to communicate these messages in a humorous and relatable manner, making the subject approachable while reinforcing its seriousness.
The campaign collaterals comprised a series of posters, banners, and billboards addressing multiple aspects of two-wheeler road safety—such as overspeeding, overcrowding, mobile phone usage, and drunk driving. Family-based characters were used to communicate these messages in a humorous and relatable manner, making the subject approachable while reinforcing its seriousness.
Education & Awareness-Led
Education & Awareness-Led
Education & Awareness-Led
The campaign also extended into on-ground awareness programs conducted in schools, focusing on road safety education. As part of the initiative, single-page comics featuring short stories on various aspects of two-wheeler safety were distributed. Each comic was paired with an infographic on the reverse side, highlighting essential guidelines and best practices for safe two-wheeler riding.
The campaign also extended into on-ground awareness programs conducted in schools, focusing on road safety education. As part of the initiative, single-page comics featuring short stories on various aspects of two-wheeler safety were distributed. Each comic was paired with an infographic on the reverse side, highlighting essential guidelines and best practices for safe two-wheeler riding.
The campaign also extended into on-ground awareness programs conducted in schools, focusing on road safety education. As part of the initiative, single-page comics featuring short stories on various aspects of two-wheeler safety were distributed. Each comic was paired with an infographic on the reverse side, highlighting essential guidelines and best practices for safe two-wheeler riding.
