OwnRoad- Take Control of Every Mile
OwnRoad- Take Control of Every Mile
OwnRoad- Take Control of Every Mile
Identity Design for a Learner-Centric Driving School Brand
Identity Design for a Learner-Centric Driving School Brand
Identity Design for a Learner-Centric Driving School Brand
About
About
About
OwnRoad is a online driving school designed to blend seamlessly with learner’s lifestyles, offering a personalised driving experience tailored to their pace and potential, empowering them to build confidence and take control of every mile. The brand offers an advanced driving experience that fits seamlessly into people's lifestyles, preparing them to meet the road ahead through responsible driving.
OwnRoad is a online driving school designed to blend seamlessly with learner’s lifestyles, offering a personalised driving experience tailored to their pace and potential, empowering them to build confidence and take control of every mile. The brand offers an advanced driving experience that fits seamlessly into people's lifestyles, preparing them to meet the road ahead through responsible driving.
OwnRoad is a online driving school designed to blend seamlessly with learner’s lifestyles, offering a personalised driving experience tailored to their pace and potential, empowering them to build confidence and take control of every mile. The brand offers an advanced driving experience that fits seamlessly into people's lifestyles, preparing them to meet the road ahead through responsible driving.
Brand Logo
Brand Logo
Brand Logo
The logo depicts a top view of a road with twists and turns, symbolizing the learner's journey. Metaphorically, it represents a learner entering the brand, signified by the rounded box. The negative space within the logo forms a road, illustrating the learning journey filled with ups and downs. The road flows from the bottom to the top, highlighting the learner's progressive growth, leading to a journey filled with meaningful experiences and newfound knowledge.
The logo depicts a top view of a road with twists and turns, symbolizing the learner's journey. Metaphorically, it represents a learner entering the brand, signified by the rounded box. The negative space within the logo forms a road, illustrating the learning journey filled with ups and downs. The road flows from the bottom to the top, highlighting the learner's progressive growth, leading to a journey filled with meaningful experiences and newfound knowledge.
The logo depicts a top view of a road with twists and turns, symbolizing the learner's journey. Metaphorically, it represents a learner entering the brand, signified by the rounded box. The negative space within the logo forms a road, illustrating the learning journey filled with ups and downs. The road flows from the bottom to the top, highlighting the learner's progressive growth, leading to a journey filled with meaningful experiences and newfound knowledge.
Brand Colour
Brand Colour
Brand Colour
The colour radiates warmth and positivity. This vivid yellow is saturated and bold, capturing attention with its vibrant hue. It symbolizes enthusiasm and opportunity, making it a perfect choice for designs that aim to energize and uplift.
The colour radiates warmth and positivity. This vivid yellow is saturated and bold, capturing attention with its vibrant hue. It symbolizes enthusiasm and opportunity, making it a perfect choice for designs that aim to energize and uplift.
The colour radiates warmth and positivity. This vivid yellow is saturated and bold, capturing attention with its vibrant hue. It symbolizes enthusiasm and opportunity, making it a perfect choice for designs that aim to energize and uplift.
Brand Collaterals
Brand Collaterals
Brand Collaterals
The colour radiates warmth and positivity. This vivid yellow is saturated and bold, capturing attention with its vibrant hue. It symbolizes enthusiasm and opportunity, making it a perfect choice for designs that aim to energize and uplift.
The collaterals designed for OwnRoad include a billboard poster, an ID card for driving school instructors, and a set of driving accessories. Each collateral was created to maintain visual consistency across the brand while reinforcing OwnRoad’s approachable, learner-first identity and real-world driving ethos.
The colour radiates warmth and positivity. This vivid yellow is saturated and bold, capturing attention with its vibrant hue. It symbolizes enthusiasm and opportunity, making it a perfect choice for designs that aim to energize and uplift.
